Biblioteca da Escola Galega de Administración Pública catalog

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KOTLER, Philip

Marketing social : estrategias para cambiar la conducta pública Philip Kotler, Eduardo L. Roberto - Madrid Díaz de Santos cop. 1992 - 467 p. 23 cm

A2.3.3

ISBN: 84-7978-010-X

Subjects--Topical Terms:
Campaña de sensibilización
Marketing social

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