KOTLER, Philip
Social marketing : strategies for changing public behavior Philip Kotler, Eduardo L. Roberto - New York The Free Press ; London : Collier Macmillan cop. 1989 - 401 p. 25 cm
A2.3.3
0-02-918461-4
Marketing social
Social marketing : strategies for changing public behavior Philip Kotler, Eduardo L. Roberto - New York The Free Press ; London : Collier Macmillan cop. 1989 - 401 p. 25 cm
A2.3.3
0-02-918461-4
Marketing social
