KOTLER, Philip <br/><br/>
Social marketing  : strategies for changing public behavior 
Philip Kotler, Eduardo L. Roberto 
 - New York  The Free Press ; London : Collier Macmillan  cop. 1989 
 - 401 p.  25 cm 
<br/><br/> A2.3.3 
<br/><br/><label>ISBN: </label>0-02-918461-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing social