TY  - BOOK
AU  - KOTLER, Philip
AU  - Roberto, Eduardo L.
TI  - Social marketing: : strategies for changing public behavior
SN  - 0-02-918461-4
PY  - 1989///
CY  - New York
PB  - The Free Press ; London : Collier Macmillan
KW  - Marketing social
N1  - A2.3.3
ER  -