Beitman, Hartford <br/><br/>
Financial services marketing :  proven techniques for advertising direct mail and telemarketing 
Hartford Beitman 
 - Blue Ridge  Liberty Hall Press  1990 
 - 246 p.  25 cm 
<br/><br/> E5.1 
<br/><br/><label>ISBN: </label>0-8306-8062-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Institución financeira<br/>Marketing<br/>Publicidade