TY  - BOOK
AU  - Beitman, Hartford
TI  - Financial services marketing: proven techniques for advertising direct mail and telemarketing
SN  - 0-8306-8062-4
PY  - 1990///
CY  - Blue Ridge
PB  - Liberty Hall Press
KW  - Institución financeira
KW  - Marketing
KW  - Publicidade
N1  - E5.1
ER  -