RAPP, Stan <br/><br/>
The great marketing turnaround :  the age of the individual and how to profit from it 
Stan Rapp, Tom Collins 
 - Englewood Cliffs  Prentice Hall  1990 
 - 336 p.  24 cm. 
<br/><br/> E5.1 
<br/><br/><label>ISBN: </label>0-13-365560-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Publicidade