TY  - BOOK
AU  - RAPP, Stan
AU  - Collins, Tom
TI  - The great marketing turnaround: the age of the individual and how to profit from it
SN  - 0-13-365560-1
PY  - 1990///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - Marketing
KW  - Publicidade
N1  - E5.1
ER  -