TULL, Donald S. <br/><br/>
Marketing management 
Donald S. Tull, Lynn R. Kahle 
 - New York  Macmillan  1990 
 - 779 p.  28 cm 
<br/><br/> E5.1 
<br/><br/><label>ISBN: </label>0-02-946278-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing