TY  - BOOK
AU  - TULL, Donald S.
AU  - Kahle, Lynn
TI  - Marketing management
SN  - 0-02-946278-9
PY  - 1990///
CY  - New York
PB  - Macmillan
KW  - Management
KW  - Marketing
N1  - E5.1
ER  -