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| 017 | 0 | 0 | _aM 21689-1990 |
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_aORTEGA MARTÍNEZ, Enrique _915420 |
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_aNuevo diccionario de marketing _cEnrique Ortega Martínez |
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_aMadrid _bESIC _cD.L. 1990 |
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_aVII, 623 p. _c25 cm |
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_aA2.10.1 _aNa cub.: El nuevo diccionario de marketing (y disciplinas afines) |
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| 505 | 0 | 0 | _aÍndices: p. 603-623 |
| 505 | 0 | 0 | _aAnexos: p. 509-601 |
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_c20254 _d20254 |
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