Social marketing : strategies for changing public behavior Philip Kotler, Eduardo L. Roberto

By: KOTLER, PhilipContributor(s): Roberto, Eduardo LMaterial type: TextTextLanguage: English Publication details: New York The Free Press ; London : Collier Macmillan cop. 1989Description: 401 p. 25 cmISBN: 0-02-918461-4Subject(s): Marketing social
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